I just returned from the annual Travel Convention in Las Vegas where the CEOs from all markets of the industry addressed the current economical conditions.  This column reflects some of what we discussed.  Jo

“May you live in interesting times” – an old Chinese proverb

      The present economy has affected travel across the nation and around the world.  There is a shift from splurge-you are worth it to bling is bad.  Travelers in all price ranges are asking for more value for their travel dollar. 

      Smart hotels and cruise lines are finding ways to reduce out of pocket travel  expenses without cutting the actual price for their products.  Fuel surcharges are being rebated, trip deposits are lower and  cancellation penalties are relaxed.  Most reasonable requests are given consideration.

     The shift is to more meaningful experiences, more travel with family and friends.    We are not cutting out our vacations, but shifting to shorter and closer trips.  Travel is tonic for the soul, the great stress reliever, a relationship builder.  We want personal enrichment, unique adventures and exploration of the unusual.  We will always travel.  But today the rules are changing.

     Vacations must be experience driven. Not only from the trip’s focus but from the ease with which travelers can trade up in hotel suites and cabin categories.  Travelers are not trading down once they have experienced a certain comfort level.  They want to maintain that experience level and are asking  for  and getting upgrades. 

     America is still capable of surprising the world.  How fun.  We surprised so many people, on every continent, by electing Sen. Obama our president.  This one  event could also jump start America’s tourist industry. Which in turn will pump vitality back into our economy.

    Obama stresses the need to improve our image and fix the economy. Travel and tourism can easily be a part of the solution.  It is a proven part of economic and job development, stretching across most of our states.

     The world seems interested, once again, in exploring America.  Foreigners invariably have a more favorable impression of the U.S. after they have visited.  Obama’s election has already had a positive effect on our country’s image.  Now we need to polish off our tourist attractions, shake off the welcome mat and proudly show the world our diverse cities and countryside.

     Pres. Obama must hold a balance between environmentally green policies and encouraging the transportation industry to grow and expand. Priority should be given to building a high speed rail system between major cities.  Trains can be a pleasant alternative way to travel that can relieve the pressure from over burdened airports.

 

                                    As president, Obama can restore free trade with Cuba and blow open the  tourist industry.  Cruise ships will pour thousands of people a week into harbor towns, creating a building boom and new Caribbean Mecca.  Trump is just one of the many investors patiently creating blue prints for Cuban tourism development.  Raul Castro has agreed to meet with Pres. Obama, but on neutral ground and  suggested Guantanamo Bay.  What point is he making with that gloomy summit destination.

 

Caribbean Peak Season Deals

     It there is a silver lining in the  cloud of economic gloom, it has to be the incredible deals being offered for the peak Caribbean travel season.  Resorts are eliminating minimum stays and blackout dates for sale rates and all-inclusive pricing has never been lower. Free nights are even being offered and up grades can be had for the asking.

     If you are considering a trip to the beach between January and March, reserve now.  They may be offering good deals but hotels, resorts and cruise lines want to know ASAP that you are coming.  If you are still uncertain, pick dates that may work, and  put a hold on a room or cabin. 

     Don’t give up your vacation out of fear.  Spend your money wisely on  travel. Down time with your family, spouse, or partner is more important now than ever.  Set your budget and ask for terms that you can live with. Then ask me or your travel agent to negotiate your vacation.  Hotel managers love to hear about people who want to visit and they will work hard to make you happy.

    The travel game is changing because yes – we are living in interesting times.